User Research Summary

I conducted interviews and created empathy maps to understand the users I was designing for and their needs. The primary user group identified through the research was anyone who had actively ordered cookies in the last 3 months. Participants had to include a fairly even distribution of genders across the spectrum and people with different abilities. The research revealed that the sorting feature that was supposed to be a featured feature was giving some users difficulties, so I fixed this sorting feature and hopefully it will help users choose products that fit their needs.

User research: pain points

1. Users want an explanation of what is meant by allergen
2. Users who have more than one allergen want to select more than one allergen.
3. Users have confusion using the sort feature and have difficulty selecting if they do not use the sort feature.

Alan Sudirman's Persona

Problem statement: Alan Sudirman is a worker who loves cookies but doesn't have much time to choose. He needs an efficient way to choose cookies.

User journey map Mapping

user journey Alan Sudirman shows that using the sorting feature can save time in selecting cookies.

Paper wireframes

Image of Delightfull Crumbs main page application, as the priority the main pain point is when the user presses the fill form button, it will go to the filter feature page.

Competitive Audit

Competitor audits are conducted to understand the strengths and weaknesses of similar apps, identify differentiation opportunities, ensure the app offers better features than its competitors and help create a more competitive and relevant product for users.

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Ideation

Baking Timer's Ideation focuses on precise baking time setting, ease of use, and baking result recording.

Low-fidelity Prototype

To prepare for usability testing, I worked on a prototype with a simple flow from the homepage to the timer, then supporting pages such as history and notification.

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Usability study: findings

I conducted a usability study to test whether the sorting feature in the low-fidelity design was in accordance with what users expected.

1. Users have confusion using the sort feature and have difficulty choosing if they don't use the sort feature.
2. Users who have more than one allergen want to choose more than one allergen.
3. Users want an explanation of what is meant by an allergen.

High-fidelity prototype

High-fidelity prototype provides better user-flow from cookies selection to checkout.

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Accessibility considerations

1. An advanced filter feature that helps users find the cookies they want more quickly.
2. A recommendation feature based on the user's history, allowing them to see suggestions before using the filter, making the process of finding cookies even faster.
3. A practical checkout feature, minimal in text and images but clear, so users can complete their orders quickly without spending too much time.

Takeaways

Impact

The Delightfull Crumbs app makes users feel that ordering cookies is incredibly easy and fast. One piece of feedback from a colleague said, “This app makes ordering cookies extremely easy and quick.”

What I learned

While designing the Delightfull Crumbs app, I realized that the initial idea for the app was only the first step in the development process. Usability studies and feedback from colleagues influenced every design iteration, ensuring that the app increasingly meets user needs and preferences.

Next Steps

1. Conduct additional rounds of usability studies to validate whether the issues users experienced have been effectively addressed.
2. Conduct further user research to identify new areas of need that may arise.
3. Regularly evaluate recent feedback to continuously improve app features and ensure an optimal user experience.

Let's Connect

Thank you for taking the time to review my work on the Delightfull Crumbs app! If you have any questions or would like to learn more about Delightfull Crumbs, my contact information is below: ‍ ‍

Email:
95ahmadkhairul@gmail.com

Website:
ahmadkhairul.github.io